Nasheed

New mediated inshad, often termed "nasheed"

With the rise of mass music media—beginning with early 20th c phonograms—new modes of commodified production and consumption were enabled, transforming the sound and meaning of Islamic music. Mass media tend both to replace traditional performance, and to standardize it, according to high-value models. While cassettes (1970s) greatly expanded mediazation, until recently most distribution was regional.

Since the 1990s, a studio-produced style called nashid or anashid, has been globally disseminated via satellite TV and Internet, in the ethos of Islamic reformism. While traditional themes of praise and supplication remain, new ones—political or social—are also taken up, in keeping with reformism’s more socially engaged worldview.

Conservative performers avoid instruments, though often admitting percussion as a matter of principle. Such inshad is restrained, with little improvisation or elaborate melisma, yet modernized through digital processing, harmonization, and music videos. One of the most media-savvy voices is that of the Kuwaiti Shaykh Mashari Rashid al-`Afasy (b. 1976), who also recites Qur’an and ad`iyya, serves as imam of Kuwait’s Grand Mosque, and even owns his own religious TV station (al-`Afasy TV).